Technical Sales Rep – Southeast Region

We are seeking a Technical Sales Representative to sell Horizon Analytical Chemistry Products (SPE Consumables and Instruments) into the environmental and food/agriculture markets within the assigned territory. Responsible for growth (quarter on quarter and year on year), managing customer relationships and assistance in development and execution of strategic marketing initiatives.

The territory covered will be the Southeastern Region (AL, FL, GA, KY, NC, SC, and TN) and reports to the Sales Manager of US Horizon Products. Travel within the territory is 3-5 days per week in the field directly interfacing with prospects and customers; overnight travel as required to support call frequency in the territory. Other domestic and international travel may be required periodically. Applicants must be able to support working out of a home office located within the assigned territory.


Essential Job Duties

  • Achieve defined monthly, quarterly and annual targets for revenue, profitability for the territory and specific product volumes.
  • Responsible for lead generation and management including identification, initial qualification and development of leads.
  • Identify and develop new customer relationships.
  • Identify and execute cost-effective lead generation campaigns targeted at end users, including advertising, PR, trade shows, newsletters and webinars.
  • Installation and support of less sophisticated systems and separation products and provide first level support for customers’ service needs.
  • Determine market requirements and work with the R&D group to develop new products.
  • Perform hands-on demonstration of instruments and consumable products to demonstrate business value and product differentiation.
  • Provide the organization and channel partners with valuable sales tools, including competitive analysis, ROI calculators, and RFP templates.
  • Timely follow up and qualification of leads and document results in CRM platform.
  • Accurate and up to date documentation of sales activities and opportunity status in CRM platform.
  • Represent the company at conferences as needed.
  • Develop and present technical seminars as needed.
  • Generate quotes and negotiate pricing within authorized limits.
  • Provide on time and accurate sales forecasts.
  • Provide accurate and on time standard reports and ad hoc information requests.
  • Support company initiatives as well as sales and marketing strategies as needed.
  • Additional responsibilities as requested.


  • Bachelor’s degree in a Science based discipline.
  • Minimum of 3 years of analytical system sales experience.
  • Proven track record of success in growing sales revenue for consumable product lines.
  • SPE and environmental market sales experience a plus.
  • Exceptional customer service, presentation and interpersonal skills.
  • Excellent verbal and written communication skills.
  • Ability to manage time effectively, be a self-starter, be creative and have strong organizational skills.
  • Able to work in a fast-paced, self-directed environment with shifting priorities.
  • Proficient computer skills including MS Word, PowerPoint, Excel, Outlook and CRM software (
  • Ability to work within a team.
  • Must be able to drive in the USA and Canada. Must provide professional automobile for travel to customer’s sites. Must be able to fly and rent automobiles.


  • Must regularly lift and/or move 25 pounds, occasionally lift and/or move up to 80 pounds. Must be able to lift Horizon instruments from floor to lab bench.
  • While performing the duties of this job, the employee is regularly required to walk, talk, hear, sit, use hands and fingers, reach with hands and arms, and handle. The employee is frequently required to stand, walk, climb or balance and stoop, kneel or crouch.
  • Specific vision abilities required by this job include close vision and ability to adjust focus.


  • Field based position working at customer sites and in chemistry laboratories.
  • Travel Required
    • 3-5 (average of 4) days per week in the field directly interfacing with prospects and customers.
    • 2-3 (average of 2.5) overnights per week.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Biotage welcomes ideas and the changes they bring; we treat each other with dignity and respect. Come join our dedicated, friendly team and enjoy competitive wages and superb benefits. Interested candidates click here to apply or go to the following URL:

Biotage is committed to providing equal opportunity to all employees and applicants for employment in accordance with all applicable laws, directives, and regulations of Federal, State, and local governing bodies and agencies.